The bulk update request #13366 is pending approval.
create implication cheetos (183) -> frito-lay (419)
create implication fritos (13) -> frito-lay (419)
create implication lay's (30) -> frito-lay (419)
create implication tostitos (3) -> frito-lay (419)
create alias lays (2) -> lay's (30)
create alias lays_(brand) (23) -> lay's (30)
Reason: Currently Doritos is the only Frito-Lay chip implicated as such (it surprised me to find that Cheetos isn't) but other Frito-Lay chip brands should be as well.
Both the Lay's and Lays_(brand) tags are currently being used interchangeably while only the first has an actual wiki page (albeit bare bones). Lays_(brand) and Lays should both be aliased to Lay's so there's one uniform tag for the brand rather than several.
Apologies if the alias' should be in a different BUR, and if this BUR is formatted incorrectly.
I've never made a BUR before, but there's a first time for everything :D
Edit: Fixed a few mix-ups between implicate and alias.
Updated